Rural India’s Hidden Gold Rush — and Why It Matters for Markets
Sometimes the biggest stories in markets aren’t in the headlines — they’re buried in the vaults and lockers of rural India.
According to Morgan Stanley, Indian households today own a staggering US $3.8 trillion worth of gold. What’s even more striking is that about 60 % of this gold lies in rural households — roughly US $2.3 trillion sitting quietly across villages and small towns.
