Diamonds are aspirational. Diamonds are forever. Diamonds are a girl’s best friend.
Diamonds are also expensive. Diamonds are a poor investment. Diamonds are not ESG friendly.
Enter LGD (lab grown diamonds) which have the same characteristics except that they are produced in labs within a few days which takes nature thousands of years to do.
LGD are 40-50% cheaper, they are exactly the same as natural diamonds, they are totally ESG friendly. And they are gaining acceptability very fast.
